A “not-so-cool” apparel brand with a “more-than-cool” message. Coming soon, you will be able to purchase hand-designed shirts, sweatshirts, and much more where the focus is on materials that are not only durable but stylish - both in fit and design. Get notified of launch below.

DARE TO BE UNCOOL is an up and coming book (written by J.D. Reed) and apparel line brand of Not Cool Apparel. The message behind the book and clothing line is to encourage overcoming social stigma and the desire to fit in. It is a growing issue facing this generation and the ones to come. Get notified of its release below.